About Us

Practical HR. Strategic Direction. Long-Term Partnership.

At Common Goal Consulting, we are senior, practical HR professionals who support growing businesses across both strategy and day-to-day people management.

Founded in 2016 by Managing Director Nikki Jenkinson, our team brings a commercial, strategic, and people-first lens to every business challenge.

Our team of HR experts work with founders, CEOs, leadership teams and HR professionals who are brilliant at what they do, but quietly carrying the weight of people decisions, performance tension, and structural uncertainty as their business scales.

That’s why we do this work.

We are committed to helping growth-stage businesses move from reactive people management to structured, intentional leadership, bringing clarity to governance, performance, and culture so both the business and its people can grow well. Not just bigger. Better

We bring clear, commercially grounded direction, and we stay to help implement it properly.

What we do

Our work spans end-to-end HR and people leadership. We support:

  • Workforce planning and long-term people priorities
  • Leadership alignment and accountability
  • Performance frameworks and difficult conversations
  • Recruitment and onboarding
  • Compliance and risk management
  • Culture, engagement, and values integration
  • Day-to-day employee relations matters

 

One day we might be helping you plan your next 12 months of people priorities.

The next, we might be supporting a performance issue.

Both matter. 

How we work (and what makes us different)

We work in a way that suits growing businesses. From compliance and employee relations through to performance, culture, engagement, and long-term workforce planning.

Some clients engage us in an ongoing People Partner arrangement, where we provide structured monthly support and proactive direction.

Others work with us on specific projects or access us on an ad hoc basis when complex issues arise.

In every case, our approach is the same:

  • We work with growing businesses that need more than advice from time-to-time.
  • We take the time to understand your business properly.  The revenue drivers, leadership pressures, team dynamics, and cultural realities that shape your day-to-day decisions.
  • We give clear, commercially sensible advice, tailored to your context.
  • We support implementation, not just planning.
  • We balance compliance with culture and performance.
  • We focus on building capability within your leadership team.

We don’t believe in generic, white-labelled solutions. We believe every business is different. 

We take the time to understand your people, your pressures, and your goals so we can adjust our support accordingly. 

Many of our client relationships span years. We build deep context and stay to support implementation, not just planning. We stay to help embed change, build capability, and strengthen your people foundations for the long term.

 

Experts in
people solutions

We’re dedicated to helping businesses build better workplaces through practical, people-first solutions. Our work is grounded in integrity, hands-on expertise,

A team of highly experienced professionals

Our HR experts each bring 15–20+ years’ experience in senior HR and business roles across diverse industries, including retail, growth

Focused on
our client

We align your people priorities with your business strategy. From compliance and structure to leadership development and cultural change, we

Who we work with

We work with growth-stage businesses, typically 15–120 employees, where growth is creating pressure. The founder or CEO is often still the escalation point. Performance consistency varies. Leadership time is stretched.

These businesses don’t need corporate theory or a large consulting firm. They need practical, experienced HR structure and support that won’t slow them down.

Our clients care about building a strong culture. They want high performance, but not at the expense of their people. They are serious about getting their people foundations right. They understand that clear expectations, consistent leadership, and sensible governance are essential if the business is going to scale sustainably.

Our Vision

To see employers and employees thrive together.

Our Mission

We partner with businesses to design and deliver practical, people-first strategies across the employee lifecycle to drive sustainable growth.

Our Commitment to our clients

Our commitment is simple:

Clear advice.
Practical implementation.
Long-term partnership.

We are here to help you build a business where your people function supports growth.

Meet our Founder and Managing Director

Nikki is an experienced HR Consultant, with over 20 years’ of experience in strategic people management, workforce planning and talent management, organisational design and analysis, operational HR and ER, complex people projects, workplace investigations and best practice people engagement strategies across all stages of the employee lifecycle.

Her strong strategic and operational HR background enables her to provide clients with practical, pragmatic and commercially-sound HR advice and people solutions. Skilled in navigating complex and changing employment landscapes, Nikki thrives on partnering with senior leaders, businesses, HR teams, and other consulting agencies to solve people problems, develop strategic people agendas and deliver robust operational outcomes.