REFERRAL KIT
For referral partners, clients, and trusted connectors.
What this is for
This kit is for anyone who wants to refer a business to Common Goal Consulting, whether you’re a client, a professional partner, or someone who has seen the work up close.
It gives you everything you need to recognise a good fit, start a conversation, or make a direct introduction.
You do not need to explain what we do in detail. The simplest referral is the most effective one.
What to listen for
These are the phrases that signal a potential fit. You do not need to pitch us, just listen for them.
– We’re scaling, but HR feels messy.
– I’m not sure our contracts or processes would hold up.
– We had a people issue and I wasn’t confident I handled it well.
– Everything people-related still lands on my desk.
– I need someone senior, but not a full-time internal hire.
– Our managers aren’t stepping up the way I need them to.
– I’m spending too much time on HR situations I shouldn’t be in.
If there is uncertainty, second-guessing, or quiet concern about the people side of their business, that is the signal.
A structured people operating partner
Common Goal Consulting provides structured people operating partnership for growth-stage businesses. We partner with founders and senior leaders to:
- Reduce leadership pressure and founder dependency on people decisions
- Strengthen leadership capability and accountability structure
- Build repeatable operating rhythm across the people function
- Manage compliance and governance risk without panic or overreach
We work through The People Operating Framework™: Stabilise → Strengthen → Align → Embed.
Work spans four pillars: Leadership & Culture Rhythm, Structure & Accountability, Performance & Capability, and Compliance & Governance.
It works like having a senior people leader on the team, without the cost or complexity of an internal hire. The structure we build is the structure the business will actually use.
What we are not
This positioning matters. We are not:
- Outsourced HR administration
- Unlimited retainer support
- Compliance-only consulting
- A policy-writing service
- Generic HR advice on demand
If someone is looking for a cheap HR resource or a document service, we are not the right fit. If they want a structured, commercially grounded partner who helps them lead with confidence, we are.
How to refer
The easiest and most effective referral is a warm email introduction. You do not need to explain or sell, just connect.
Option A — Warm email introduction
CC Nikki directly and send a short note:
“Hi [Name], I wanted to introduce you to Nikki Jenkinson from Common Goal Consulting. Based on what you’ve been dealing with on the people side, I thought it was worth a conversation. Nikki, over to you.”
That is enough. We will take it from there with care.
Option B — Share the referral page
Send them the link to our referral landing page. They can read about the work, submit their details, and we will follow up directly.
Landing page:
commongoalconsulting.com.au/
referral
Option C — Direct contact
Email: Nikki@commongoalconsultin
g.com.au
Phone: 1300 367 549
Website: Commongoalconsulting.com.au
If you want to say something
You do not need a script. But if it helps, here are a few things you can say naturally:
“She’s the person I’d call if I had a difficult people situation and needed someone calm and senior to help me think it through.”
“If the people side of your business is creating drag, they’re worth a conversation.”
“They work at the leadership level, and they are very commercially grounded.”
